Hear AdvantageTrust’s Tonia Kraus discuss surgery center compliance, competition, and change with Beverly Kirchner from Surgery Direct.

HealthTrust Globe

In this episode of HealthTrust’s Candid Conversations, AdvantageTrust’s VP of Sales, Tonia Kraus, discusses the importance of ASC compliance and the value of collaboration with Beverly Kirchner, Chief Compliance Officer at Surgery Direct.

This episode focuses on orthopedics, partnering with patients for better outcomes, and the importance of networking for ASC leaders.


This episode also covers:

  • Collaboration vs. Compromise
  • The Importance of Distributors and Sales Reps
  • Developing Collaborative Communities


  • :50 – Orthopedic program in the ASC space & importance of compliance
  • 6:00 – The value of collaboration
  • 8:37 – Collaborative Communities and ASC’s
  • 10:50 – HealthTrust’s impact on ASC product and pricing
  • 14:00 – Importance of understanding contract pricing
Tonia Kraus, Vice President, AdvantageTrust
Tonia Kraus
Vice President, AdvantageTrust

Tonia Kraus has over 30 years of experience in the healthcare industry with over 20 years in group-purchasing. She currently serves as a Vice President, AdvantageTrust. The non-acute service line of HealthTrust.

She has developed and fully managed 3 non-acute group-purchasing organizations/divisions, solely focused on the non-acute, ambulatory and long-term care markets. Leading two market leading GPOs during her career.

Prior to group purchasing, she assisted in the development of two divisions for Sheer, Ahearn: Radiographic Consultations and Team Approach to Sports Medicine. In both capacities, she developed national businesses used by the insurance, legal and sports medicine fields. She has additional prior experience in physician practice management, billing, coding and M&A activity.

Tonia is a graduate of the University of South Florida and now lives in Hendersonville, TN.

Beverly Kirchner
Beverly Kirchner

Beverly Kirchner, BSN, RN, CNOR, CASC, has over 20 years of experience in the ASC space as the owner and president of Genessee Associates, an ASC and surgical hospital development and consulting company that works with clients located throughout Texas, Louisiana, New York, Maryland, Nebraska, Missouri, California, Georgia, Ohio, South Dakota, and North Carolina. GA

Beverly is also the founder of SurgeryDirect, a multi-licensed ASC in Colorado. She currently serves as the Chief Compliance Officer.


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